Searching for the right words to describe or explain something that's important to you? I bring over 30 years of writing experience to your next writing project.
I’m a freelance writer and small business owner living in Toronto, Canada. Previously, I was the marketing manager and creative jack-of-all-trades for several small companies and charities, where my creative output included copywriting, web design, graphic design, product photography, and video filming & editing.
Throughout, writing has remained my strongest skill. I began writing publicly as Editor of my high school newspaper, I wrote about cell biology in university, and in the past 30+ years of my career, I’ve done extensive copy and technical writing (see below).
In my opinion, great writing should both demonstrate and foster clear thinking. It should also get out of the way: the best writing (whether copy or technical) calls attention to the subject or message, not to itself.
My copywriting helps my clients to deliver their messages to their customers, convincingly and effectively. Over the years, on their behalf, I've written website copy, video scripts, corporate profiles, mission statements, software documentation, brochure copy, product sheets, news releases, case studies, newsletters, blog posts, ad copy, company slogans, user manuals, direct mail copy, and even a promotional children’s book.
I've often been told that I have a talent for explaining complex or technical concepts in ways that make them easy for others to understand. When I write user documentation, I strive above all for clarity. I also believe that marketing-speak and sales pitches have no place in technical writing, as its purpose is to explain and to help, not to convince. Presumably, once the customer is reading the documentation, that job has already been done.